A new menu, a price rise or a week closed for refurbishment all change the shape of your numbers. Note what changed, where and when, so the story stays attached to the data.
Give every change a place on the timeline
Compare the before and after fairly
Pick the figures you care about and compare a fair stretch before the change with the same stretch after it, with the other things that changed at the same time kept in view.
Build a memory of what works
Record your own verdict with a note, so the next time someone suggests the same change you know what happened last time.
Does a good result prove the change worked?
Not on its own. Milestones shows what moved and what else was going on, and leaves the call to you.
Works closely with
See it with your own venue
Book a demo and we will walk through Milestones against your own kind of event, with an honest answer about whether you need it.